<$BlogRSDUrl$>

 

  • Our Blog

 

About Dick Stroud

Dick Stroud is the founder of 20plus30, a consultancy specialising in marketing to older consumers. He is the UK’s leading expert in understanding the implications of physical ageing on the way older people behave and the products they buy.

Marketing to the Ageing Consumer
  • Contact

  • Email
  • Skype Name: dickstroud

 

50-Plus Marketing

News, views and opinions about the most powerful group of consumers - the 50-plus market.

Wednesday, February 22, 2012

Latest smartphone numbers from Nielsen



Interesting results from the January Nielsen survey of 20,000 mobile consumers.


Not a surprising conclusion - smartphone use is closely related to age and income.


When age and income are both taken into account, older subscribers with higher incomes are more likely to have a smartphone. For example, those 55-64 making over 100K a year are almost as likely to have a smartphone as those in the 35-44 age bracket making 35-75K per year. Now why doesn't that surprise me. Dick Stroud

Bookmark and Share

0 Comments:

Post a Comment

Subscribe to Post Comments [Atom]

Links to this post:

Create a Link

<< Home


    Newsletter Sign-up

    Search our site

    Loading