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About Dick Stroud

Dick Stroud is the founder of 20plus30, a consultancy specialising in marketing to older consumers. He is the UK’s leading expert in understanding the implications of physical ageing on the way older people behave and the products they buy.

Marketing to the Ageing Consumer
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50-Plus Marketing

News, views and opinions about the most powerful group of consumers - the 50-plus market.

Friday, March 09, 2012

Americans not taking advantage of Smartphone's capabilities

Suddenly everbody is publishing data about smartphones and age.

This just arrived from Harris Interactive is data about the differences in the uptake of smartphone advanced features by the age of the user.

What interested me are the numbers in the row: "I have never scanned my mobile of smart phone for any reason". It is surprisingly consistent across the age groups. OK, the 18-35 years olds are leading the way on an application like scanning but in truth it is only the early adopters in that age cohort, who are a small group compared to their technologial luddite peers. Dick Stroud

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