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About Dick Stroud

Dick Stroud is the founder of 20plus30, a consultancy specialising in marketing to older consumers. He is the UK’s leading expert in understanding the implications of physical ageing on the way older people behave and the products they buy.

Marketing to the Ageing Consumer
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50-Plus Marketing

News, views and opinions about the most powerful group of consumers - the 50-plus market.

Wednesday, March 21, 2012

Five Millennial Myths


It is nice to see that Boomers are not the only group who are described by a bunch of simplistic stereotypes. Booz&Co's paper : Five Millennial Myths  - looks at the way that Millennials are hampered by silly 'well known facts' about their work motivations.


The bottom line is that Millennials are a big bunch of people with a wide range of motivations who, like boomers, don't lend themselves to a few simplistic descriptions. Dick Stroud

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