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About Dick Stroud

Dick Stroud is the founder of 20plus30, a consultancy specialising in marketing to older consumers. He is the UK’s leading expert in understanding the implications of physical ageing on the way older people behave and the products they buy.

Marketing to the Ageing Consumer
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50-Plus Marketing

News, views and opinions about the most powerful group of consumers - the 50-plus market.

Friday, March 09, 2012

Nielsen data about smartphone use in the US by age and income


I have already talked about these Nielsen numbers in a previous blog posting. These are more detailed and provide a really good insight into the uptake of smartphones in the US.


You can cut and dice these numbers as much as you want but a couple of things are clear. Mobile phones = smartphones  - a statement of the obvious. Secondly, the rate that older people are using them is faster than most people would have thought possible. Dick Stroud

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