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About Dick Stroud

Dick Stroud is the founder of 20plus30, a consultancy specialising in marketing to older consumers. He is the UK’s leading expert in understanding the implications of physical ageing on the way older people behave and the products they buy.

Marketing to the Ageing Consumer
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50-Plus Marketing

News, views and opinions about the most powerful group of consumers - the 50-plus market.

Friday, March 09, 2012

Saga's Q1 2012 survey is published

From the look of this press release the best that can be said about the lot of the 50-plus in the UK is that things are not deteriorating any faster than in Q4 2011. That doesn't say much.

Now come on Saga - you have done lots to improve your use of digital channels, lets see if you can get the Q1 2012 on your web site within a month of issuing the press release. That is what happened with the last publication.

It is no good issuing the release unless you have the report to back up it up. As with most things in life the devil is in the detail. One day down and counting..... Dick Stroud

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