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About Dick Stroud

Dick Stroud is the founder of 20plus30, a consultancy specialising in marketing to older consumers. He is the UK’s leading expert in understanding the implications of physical ageing on the way older people behave and the products they buy.

Marketing to the Ageing Consumer
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50-Plus Marketing

News, views and opinions about the most powerful group of consumers - the 50-plus market.

Monday, March 19, 2012

A useless snippet of information

I am in the US at the moment and reading lots more of the US press.

There was an item in yesterday's NY Times about a flight attendant who has just celebrated his 63rd year in the job (he is 83 years old).

Included in the article was this statement: "More than 40% of the roughly 110,000 flight attendants in the United States are 50 or older, according to an analysis of 2010 census data by the University of Texas, who has studied the changing demographics of flight attendants. Less than 18% are 34 or younger.

Just as I finished reading the article a guy came to clear our table (we were having lunch). I would guess he was well into his late 70s.

The face of the workplace is changing. Dick Stroud

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